Show What Matters. Make It Stick.

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This session helps reps and trainers deliver high-impact product demonstrations—whether in the field, showroom, or trade show. Learn how to highlight what matters most to contractors and buyers while keeping attention high.

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🔧 Key Focus Areas:

• Demo structure and pacing

• Highlighting features that matter to the end user

• Hands-on engagement techniques

• Avoiding information overload

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👥 Who Should Attend:

• Product trainers and demonstrators

• Sales reps at trade shows or jobsite demos

• Dealer reps and showroom teams

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✅ Participants Will Walk Away With:

• A go-to product demo structure

• Visual and tactile engagement strategies

• Tips to read and respond to audience energy

• Clarity on how to tailor the message for impact

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