Become a Trusted Partner, Not Just a Vendor.

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This program helps manufacturer reps and vendors connect more effectively with builders, remodelers, and trade pros. Learn how to build trust, understand the contractor mindset, and shift from transactional selling to relationship-driven success.

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🔧 Key Focus Areas:

• Understanding the builder mindset

• Building long-term, loyalty-based relationships

• Listening and problem-solving over pitching

• Post-sale engagement and follow-up techniques

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👥 Who Should Attend:

• Manufacturer sales reps and inside sales teams

• Dealer sales partners and showroom consultants

• Territory managers and distributor-facing reps

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✅ Participants Will Walk Away With:

• A relationship-first sales approach

• Practical language to build rapport with trades

• Follow-up sequences that drive repeat business

• Confidence in selling value, not just price

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