Train Your People to Be More Than a Product Rep—Be a Partner Builders Trust

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In today’s construction market, success isn’t just about specs and samples—it’s about service, trust, and strategic partnership. These training programs are designed specifically for manufacturers, vendor reps, and product specialistswho work with builders, remodelers, distributors, and contractors.

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Whether you're in sales, customer service, product education, or technical field support, our programs equip your team with the tools to communicate clearly, serve confidently, and stand out as trusted partners in a competitive market.

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Led by builder and national trainer Tim Lansford, these sessions blend field-tested leadership with communication strategies that make your brand unforgettable.

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🎯 Who These Programs Are For:

• Manufacturer sales reps & territory managers

• Dealer support teams & inside sales staff

• Field technical reps and product trainers

• Marketing & brand development teams

• Distribution partner support and service teams

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🔧 Training Focus Areas Include:

• Builder psychology & how contractors make purchasing decisions

• Jobsite communication for non-field personnel

• Customer service & support excellence

• Differentiation in a crowded vendor landscape

• Product training delivery & Train-the-Trainer strategies

• Strategic partnerships beyond price

• Conflict resolution & problem solving in the field

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🧠 Available Programs

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Sales & Communication:

• Selling to the Trades: Relationship-Based Sales

• From Vendor to Strategic Partner

• Jobsite Communication for Manufacturer Reps

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Customer Service & Support:

• Client Experience for Manufacturers

• Managing Tough Conversations with Builders

• Service Recovery that Strengthens Brand Loyalty

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Trainer & Education Focused:

• Train-the-Trainer for Product Reps

• How to Lead Lunch & Learns That Stick

• Creating a Compelling Product Demo

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🛠 Delivery Formats

• Half-day or full-day onsite sessions

• Virtual workshops or mini-series

• Private or co-branded partner trainings

• Custom content aligned with your team and product line

• Dealer/distributor training packages available

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✅ Participants Will Walk Away With:

• Better confidence in builder-facing roles

• Tools to build lasting customer relationships

• Strategies to position themselves as trusted resources

• Scripts and frameworks to handle tough conversations

• Practical ways to strengthen your brand at every touchpoint

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💬 Why Manufacturers & Vendors Choose These Programs:

✔ Delivered by a builder who’s been on the receiving end of thousands of sales calls
✔ Construction-specific, not generic sales training
✔ Focused on helping reps partner, not just pitch
✔ Proven to improve rep-client communication, follow-through, and brand loyalty
✔ Customizable for your market, audience, and product line

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